Led the strategic repositioning and redesign of the Mars Printing website to better align with the company’s evolution from a traditional commercial printer to a full-service print management, fulfillment, and distribution partner.

The project included developing new messaging, restructuring site navigation, creating service and industry-specific landing pages, improving user experience, and implementing SEO-focused content across the website. I worked closely with leadership to redefine how the company presents its value proposition, shifting the focus from individual print products to solving operational challenges for businesses through print management, kitting, fulfillment, inventory management, direct mail, packaging, promotional products, and nationwide distribution.

Key contributions included:

• Repositioned company messaging and brand strategy
• Redesigned website architecture and navigation
• Created and optimized service pages, industry pages, and conversion-focused landing pages
• Developed SEO content strategy and website copy
• Improved lead generation pathways and calls-to-action
• Implemented mobile navigation and user experience enhancements
• Created content for packaging, fulfillment, direct mail, event logistics, branded merchandise, and print management services
• Collaborated on technical implementation, design direction, and ongoing optimization

The result was a more strategic, business-focused website designed to support lead generation, improve search visibility, and communicate Mars Printing’s role as a single-source partner for printing, fulfillment, and distribution services.