Recognizing their old visual aesthetic wasn’t creating a strong and unified online presence, the client requested a complete overhaul of the brand’s visual identity. I developed a fresh visual language that incorporated on-trend colors, typography, and imagery to resonate with their target audience and stand out from all the other vegan festivals in southern California. 

This new visual direction was implemented across all digital and print marketing materials, including social media posts, reels and stories, email marketing graphics, website graphics, printed postcards, posters, and flyers, ensuring a cohesive brand experience.

As a result, SoCal VegFest has already seen an impressive uptick in social media reach and presence, as well as vendor sign-ups and ticket sales with this new direction.