Mars Printing.
A Digital Marketing Case Study.
The client’s goal was to maximize website conversions, double impressions, increase brand awareness, and acquire higher-value leads.
Year
2024
Client
Mars Printing
Strategy:
I spearheaded a strategic campaign to achieve the client’s goals of boosting brand awareness, and conversions, and acquiring higher-value leads. This data-driven initiative involved:
Website optimization: Analyzed user data to create an intuitive website for effortless navigation. Strategically placed clear CTAs to encourage lead generation. Focused on clean design and high-quality print examples to showcase the print shop’s capabilities.
Targeted marketing campaigns: I shifted focus to attract businesses, not individual customers, through strategic Google ad campaign adjustments.
Responsible budget allocation: Alongside a budget increase, I ensured efficient resource allocation.
The outcome was impressive:
Brand awareness soared 330%
Conversions jumped 16.22%
The average order value increased by 200%
I achieved these results by implementing strategic keyword research, targeted audience segmentation, and meticulous budget planning, ensuring the campaign achieved its goals while demonstrating responsible resource allocation.
