Mars Printing: Branding, Creative Direction & Visual Design
I currently lead the branding, creative direction, and visual design for Mars Printing as they transition from a retail-focused print shop to a B2B print management partner. My role extends beyond design—I also manage marketing research, outreach, and digital marketing campaigns, helping the company expand its reach and connect with the right clients.
This ongoing work includes redesigning the website to align with their new positioning, creating marketing collateral tailored for B2B audiences, and running digital advertising and outreach campaigns that drive leads and awareness. By combining strategy, design, and marketing execution, I help Mars Printing strengthen its brand identity while building measurable business growth.
Mobile-First Design: Part of this project included ensuring that Mars Printing’s updated branding and website are fully optimized for mobile. I created responsive layouts and visuals that keep the brand consistent and easy to navigate across devices, giving clients a seamless experience whether they’re browsing products, requesting quotes, or exploring services.
Order Fulfillment Solutions: I redesigned the fulfillment services page to clearly highlight Mars Printing’s logistical strengths: kitting & assembly, split shipping, and same/next day rush service. The design balances bold typography with structured layouts to communicate reliability and efficiency.
Catalog of Services Design: I created Mars Printing’s full catalog of services as part of the rebrand, using bold visuals and clean layouts to communicate professionalism while keeping the design approachable and modern. The vibrant photography and color palette help position Mars Printing as both creative and reliable, reinforcing their new identity as a B2B print management partner.
Helpful Booklet Printing Resources: I created this resource section to provide educational support for customers, with clear guides on paper options and artwork requirements. It makes the ordering process smoother while positioning Mars Printing as a trusted, knowledgeable partner.
Product Category Layouts: I designed this page to spotlight Mars Printing’s large-format and signage capabilities, including banners, flags, and trade show displays. This clean, modular layout became the overall framework for all product category pages, making the site easier to browse while keeping visuals bold, consistent, and impactful.