What I do

As a creative director and marketing expert, I lead teams to bring brands’ ideas to life and achieve business goals through design, marketing, and strategy. I combine a strong eye for aesthetics with strategic marketing to drive real results.

I guide brand direction—shaping voice, identity, and consistent visual and brand guidelines—while overseeing marketing asset design across print and digital channels.

I build and manage performance-driven digital campaigns, focusing on ROI and growth.

I also consult with companies and startups to streamline marketing, improve team efficiency, and maximize budgets without compromising creativity.

Experience

  • Marketing Strategy & Coaching — guiding organizations and business owners on campaign development, brand positioning, and audience growth to drive measurable ROI.
  • Brand Curation — crafting cohesive, modern brand identities that enhance recognition and deliver impact across digital, print, and physical experiences.
  • Design Expertise — leveraging years of experience in branding, graphic, and web design with a refined eye for aesthetics that convert and resonate.
  • Digital Marketing — leading paid campaigns, content strategies, and online presence management with a focus on data-driven performance and ROI.
  • Branded Materials & Fulfillment — managing print collateral, packaging, promotional products, and other brand touchpoints to ensure consistency and effectiveness.
  • Consulting for Growth — helping startups, nonprofits, and established companies implement scalable marketing solutions that save time and maximize budgets.

Industries

  • I’ve partnered with clients across a wide range of industries, including but not limited to:

    • Corporate, Professional & B2B Companies

    • E-Commerce & Retail

    • Non-Profit Organizations

    • Events, Experiences & Festivals

    • Startups & Emerging Brands

    • Health & Wellness

    • Healthcare

    • Education

    • Food Manufacturing & Food Service

    • Entertainment

    • Music

    • Healing Arts

Tania Arce (taan·yuh är-sā)

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Hi! I’m Tania, a creative at heart. My passion for bringing ideas to life through illustration, photography, and graphic design naturally evolved into a career in digital marketing and creative direction.

As a multi-skilled artist and creative director, I lead and mentor creative teams while shaping design and marketing strategies that deliver impactful, measurable results. My expertise encompasses branding, digital advertising, content creation, and campaign management, enabling businesses to grow while staying true to their vision.

Check out some of my work here!

Beyond my work, my values shape everything I do. As an advocate for environmental sustainability, social justice, and animal rights, I seek collaborations with individuals and organizations who share a commitment to positive change.

Working with non-profits and eco-conscious brands has given me a unique perspective on how creative storytelling and marketing can align with mission-driven goals. Whether it’s raising awareness, amplifying a cause, or sparking meaningful engagement, I’m passionate about creating work that makes a difference.

Outside of work, you’ll often find me exploring trails with my camera, camping under the stars, or experimenting in the kitchen with new plant-based recipes.

Let’s work together to bring your vision to life with creativity, purpose, and impact.